SEO Services for an AI Technology Provider

431%
increase in organic traffic

Client

Our client is an AI company that caters to businesses across the U.S. and the U.K. The company provides services in the field of data science, big data, predictive analytics, NLP, and other AI services to its customers.

Challenge

The client’s team consists of skilled developers, copywriters, and marketers. Still, their website offered insufficient information on the services provided, and their project lacked well-defined SEO, in particular content optimization. It resulted in low lead generation rates and no increase in traffic for years.

The key actions taken by Primeseo specialists included:

Comprehensive content and meta tag optimization (increased uniqueness, added
long-tails, and a FAQ section);
A technical audit that embraces improving indexing, fixing broken links, server errors, and website layout flaws;
Micromarking implementation;
Website speed optimization;
Building a higher number of backlinks to important pages of the website;
Image optimization;
Starting a blog and creating service pages to increase lead conversion rates.

Solution

The client made it essential to boost conversion rates through an increase in sales and traffic. Following the initial meet-ups, the Primeseo team has conducted a full-scale SEO audit of the client’s and competitors’ websites to come up with an effective SEO strategy. The combination of a number of SEO strategies (Submit, Outreach, Crowd-Marketing, Link Pyramid) and diligent, incremental link building allowed the client to get a higher SERP ranking through organic search results.

The key actions taken by Primeseo specialists included:

Comprehensive content and meta tag optimization (increased uniqueness, added
long-tails, and a FAQ section);
A technical audit that embraces improving indexing, fixing broken links, server errors, and website layout flaws;
Micromarking implementation;
Website speed optimization;
Building a higher number of backlinks to important pages of the website;
Image optimization;
Starting a blog and creating service pages to increase lead conversion rates.

Result

Close cooperation with the client contributed to prompt modifications and a higher speed of project realization. Our team took up a meticulous approach to the website’s SEO optimization with in-depth research and scalable link-building, which allowed us to present a well-structured, optimized product at the final stage.

As a result, the client pointed out the positive changes thanks to the realized project with the Primeseo team:

A six-fold increase in organic traffic in two years (from 500 to 3000 visitors per day);
A three-fold increase in the number of organic keywords;
Increased website visibility;
Higher conversion rates.

Within two years reached a six-fold increase in organic traffic from 500 to 3000 visitors per day (see the the statistics of organic traffic from the Ahrefs service below);

A three-fold increase in keyword traffic;

Increased website visibility;
Higher conversion rates.

Project conversation

Yana Ihnatchyck

(SEO executive - Primeseo)

“AI is quite a complex but gripping business niche. The client’s key requirements were to boost sales and increase traffic, which would eventually lead to higher conversion rates. We’ve taken a complete set of SEO measures: niche and competitor analysis, keyword research, content, and overall website optimization. In addition, the client received recommendations on effective content marketing, which was conducive to achieving the desired results. We’ve created a strategy of gradual link building and well-structured anchor cloud development. During the project, the client showed steady support and initiative – their team reacted promptly and was quick to fulfill all the recommendations. Thus, such productive teamwork helped accomplish the goals within a short time.”