SEO, also known as search engine optimization, is one of the types of promotion on the Internet. Unlike other channels, for example, SMM or context, SEO is aimed at getting traffic for free from search engines to the desired site.
Total SEO promotion (it is also SEO optimization) is a package of measures that aims to improve a website’s position in the search results Google, Yandex and other systems according to the selected queries. The purpose of such promotion is to increase conversion and site page traffic.
For example, sites belonging to medium-sized businesses receive about 80% of organic traffic (Approx. organic traffic – when the user himself went to the site by selecting it in the search results of the system). And the higher the site’s position in the search engine, the more users will see it and are more likely to go to it.
What is SEO Promotion?
SEO promotion itself includes internal and external optimization. Internal optimization provides for a number of works related to content, interface, usability, technical configuration, linking. External optimization includes building up the reference mass, placing links on different resources.
Search engines find keywords in different elements of the page and use them to determine whether a given page will be ranked in the search results for these keywords. Proper use of keywords guarantees that your page will get into the index for specific queries, but it does not ensure that your page will rank. The popularity or credibility of the site is an important point that helps with ranking.
Each page should have a good and correct set of words. It is not necessary to optimize one page for a large number of keywords, namely, more than 3-5 words. Also, these keywords should be associated with the rest of the words on the page.
It is necessary to focus on satisfactory content, first of all, and not to score a good text with keywords to the detriment of visitors. Natural usage is extremely significant, because search engines see all the keywords and it is not necessary that visitors see them.
How to Use Keywords for SEO Efficiently
Each page should have a good and correct set of keywords. It is not necessary to optimize one page for a large number of keywords, namely, more than 3-5 words. Also, these keywords may be associated with other words on the page.
It is obligatory to focus on good content, first of all, and not to score a good text with keywords to the detriment of visitors. Natural usage is extremely important, because search engines see all the keywords and it is not necessary that visitors see them. Let’s look at ways to create a good set of keywords.
If the domain contains a keyword, that’s quality. If not, then it’s OK anyway. You need to make sure that the domain was registered more than 10 years ago, and Google recognizes that this is not a spam site, but made for a person.
Make sure that on the main page, in addition to the company name/the site has several basic words describing your activity
Each page should have its own unique title containing the keywords that the content of this page is focused on.
Title is the most “strong” tag when optimizing a page, and its correct configuration is critically important. Fortunately, we have a very detailed instruction for you on how to write the right title: the peak of length, keywords to use, which stop symbols to avoid, as well as a description of the main errors.
This applies to html markup. There are special tags h1, h2, h3 … h6, meaning a certain importance of the selected text fragment. Engines mind this. It is essential not to forget this moment when designing the page and optimizing keywords. For blogs: use keywords in the title of the post, and avoid using h1, h2, h3 tags in the sidebar.
Highlight target SEO keywords on the page in bold text so that people pay attention to them. But do it in such a way that it does not annoy visitors.
The use of images on the pages of the site is very important and useful. But do not forget to use these images effectively by filling in the appropriate alt and description tags, involving target SEO keywords therein.
Internal links – if you mention other pages of your site in your texts, you should make sure that you make the correct link texts and prescribe titles for them.
Avoid anchors such as: “Next”, “Read the continuation”, etc.
The first words on your page or post must contain SEO keywords suitable to the content of the page and by which you want to promote this single page.
Search engines analyze the page’s contents from top to bottom. And that’s why the top of the page is the most important and should contain the cracking content, and the bottom is less important. If you have a columnar structure of the page, make sure that the html code is built so that the main text of the page is higher than the rest of the content, for example, a sidebar.
How many keywords should there be on the page? First of all, the naturalness of using keywords is important in the content, so you should not use more than 4-5 keywords on a page containing 250+ words.
If you put external links to your site with the right keywords somewhere, then that’s desirable!
Select keywords referred to the topic of each web page. Each keyword should be strategically selected and placed. Remember that the number of keywords per page should not exceed 20, regardless of whether the ideal multiple keyword density corresponds to the search volume of content.
Most SEO specialists agree that focusing on keyword density is an outdated practice that should be avoided. This does not mean that you ought to include relevant keywords in your content. However, you are to focus on creating comprehensive, in-depth content that addresses your audience’s concerns.
Focus on the number of 3-8 keywords per article (primary, secondary and additional). Add keywords to meta descriptions, title meta tags, and page URLs. Use keywords in the title, headings, Alt-Image tags. Insert keywords in the first and last paragraphs and evenly throughout the text.
Aim for three or four primary SEO keywords per page to get the maximum benefit from SEO.
We know that the algorithms of search engines are constantly changing, and you ought not to take the post as the truth at all times. Nevertheless, using these tips, you will never harm your site and SEO optimization. Just do not overdo it, otherwise you can get the opposite result: you may lose visitors, miss the benefit, and reduce conversion.
For greater efficiency and better optimization of the resource, it is significant to apply as many key queries as possible. But when answering the question of how many keywords should be on each page of your site, concentrate primarily on general sense and the quality of content. A good page includes many SEO keywords, so that it can be found by users interested in the published information. At the same time, it should appeal to site visitors, who will be pleased to study useful content for them.
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